I love salad. I probably eat one every day and I have never found it necessary to use anything other than a simple balsamic vinaigrette I make using olive oil, vinegar, mustard and a lot of garlic. It's delicious, and I take no credit for the recipe, it’s my mother’s.
My brother had long held that there was a business to be had in bottling and selling the sauce. He even dared me to give it a try. While I initially dismissed this as nonsense, my brother’s idea kept coming back to me: in carpool lines, at soccer games, over the umptiumpth reading of Harold and the Purple Crayon, I thought about salad dressing.
Over time, I realized he might be right and that the reason for that extended far beyond just our mother’s amazing salad dressing.
The answer was something I thought many people could relate to:
My life is messy. My children are messy. Standing in my kitchen amid the chaos of dinner and homework and siblings, I sometimes crave a little luxury. Don’t we all? When I toss Dress It Up Dressing on my salad, I create a little instant glamour. With that one act of dressing, I feel like I’ve prepared a gourmet meal, even if it took less than 30 seconds.
My salad is always beautifully dressed (even on the days I’m not!).
I think the magic of Dress It Up Dressing lies in its ability to transform not just a dish but a moment. It’s like my Fairy Godmother comes in and with a wave of her wand, I am Cinderella dressed for the ball!
Armed with the confidence that others might wish for a similar transformation, I took my brother's dare! I pulled in the talents of some of my favorite people, started sharing Dress It Up Dressing with friends, and began creating a product and a company that I’m delighted to share with you today.