It's a Family Affair
In addition to my mother and brother, Dress It Up Dressing has also benefitted from the talents of my wider circle of nearest and dearest.
Our labels are drawn by Inslee Fariss, an artist whose whimsical drawings of fabulously dressed women inspired me to think beyond bottles featuring a cacophony of veggies. My familiarity with Inslee's talent had begun years ago - when I was her babysitter!
Then I turned to my sister, Anne, who is a graphic designer. Just like dressing a salad, Anne and I took Inslee’s drawings of women and “dressed” them in food. We transformed a glass of champagne into a dress, a raspberry into a ring, a beet became a belt. We discovered garlic scapes make wonderful bracelets, and a blackberry, the perfect chignon. The woman on the Apple Cider label is based on my hairdresser and I love her apple slice skirt, radish necklace and the zucchini flower in her hair.
Designing our labels has been the ultimate game of Dress-Up.
Also tucked into our labels, is some of the work of my father, Fred Maroon. He was a photographer and one of his favorite assignments was the work he did with the chef Jean-Louis Palladin. Together, they made food that looked like art, just as we have turned food into clothing. It was important that my father be involved here: he ate my mother’s salad dressing almost every night for the nearly 40 years they were married, and gave his children a legacy of creativity and entrepreneurship that has served us all well. He passed away more than ten years ago, but is very much a part of this endeavor.
With the bottles designed, it was time to start thinking about what I wanted the company to look like....